Live streaming is a world trend. People are more willing to watch live videos from different social media or mobile applications. How can companies seize opportunities from live broadcasts?
Online shopping is very popular these years. You can easily get the products you like with a single click on the Internet. However, the product you get may not match the description on the website. The quality of the product cannot be guaranteed. Building confidence in customers has become a big issue for online stores. From now on, live broadcast will help them a lot. Do you know why?
Reason 1: Live streaming is popular and easy to access
Once you have used Facebook or Instagram, you will know what a live broadcast is. It is easier for people to watch live video than before. Live streaming has become a trend among social media users. Therefore, for online stores, live video streaming can be another way to promote their products.
Reason 2: Attract the audience's attention
As live video is becoming more and more popular, people will be more willing to watch live video instead of TV. Therefore, if a company wants to attract more customers, they can try to produce live video. Social media will filter your videos to help you reach your target audience. Compared with television or paper advertising, it can attract more target audiences and it takes less time.
Reason 3: Create engagement
For online shopping, customers mainly get information about the product from the description. Through the live video broadcast, customers can learn more about the detailed information of the product. Customers can have real-time conversations with the owners while watching the live video. If you build more interactions with customers, user retention and repeat customers will increase. Ultimately, the company's sales performance can be improved.
Reason 4: Building Trust
Live streaming can build trust between the store and the audience. Real-time video shows the real-time situation. The products they saw from the live video were real, and there was no editing or post-production of the material. In the process of communicating with the owner, the customer will establish a personality for the store/brand. It can help companies build strong relationships with customers. Therefore, if an online store shows their products through live video, customers will trust the store more and become a loyal customer of the store.
Live video can not only share one’s life or communicate with others, but also become a tool for promoting your products and brand building. Live streaming is a way to make your store even better.
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